CRIS uses AI and machine learning to conduct one-to-one chat based interviews
CRIS uses AI and machine learning to conduct one-to-one chat based interviews at scale, collecting both qualitative and quantitative data on a secure web-based messaging platform. CRIS was integrated into Delvinia’s automated market research platform, Methodify, in 2018.
Participants chat with CRIS at a time and place that is convenient for them and enjoy a research experience that is more interesting and engaging than traditional static open-ends, and unmoderated bulletin boards.
CRIS replicates a moderated discussion by:
Giving follow-ups to keep participants on task
Asking relevant probing questions in the moment
Encouraging participants along the way
Automated research platform that connects brands to consumers to deliver insights within hours. Transforming how data is collected and used to power better decision-making.