Speaking: NEXT @ NYC – The Future of Experiential Marketing Measurement


Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing.

Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But as the marketer behind that campaign, how do you measure its effectiveness?

In their session, The Future of Experiential Marketing Measurement, Raj will share how Delvinia worked with Labatt Breweries to create an innovative mobile geo-fencing solution to engage event attendees in real time, providing Labatt with insights into the effectiveness of it’s recent Corona Sunsets campaign and its impact on brand equity and relevance.

The presentation takes place at 1:50 p.m. on Tuesday, May 1st.

For more information about the conference, or to register, visit the NEXT 2018 website.

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