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Concept Test (Sequential Monadic)

Understand what your target audience thinks of all your concepts, no matter where you are in the creative process.

When you have a few concepts on the go and need to know which one is working best – and to do so quickly, this is the method for you. The Concept Test (Sequential Monadic) allows you to test all your concepts (in a variety of formats and levels of finishes) and enables agility in your creative process. In this method, respondents will evaluate all concepts, one at a time in randomized order, and indicate their preferred concept at the end.r

Features of this method:

Sample Options:

Reporting:

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