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Concept Test (Monadic)

Determine which of your concepts resonates most with your target audience, no matter where you are in the creative process.

When you are working with an agile process, getting results fast is non-negotiable. Lucky for you, the Concept Test (Monadic) allows you to test concepts in a variety of formats and stages of readiness quickly – so no matter where you are at in your process or what medium you are working in, you can get the feedback you need to take the next steps. This method also helps ensure an uninfluenced response as each respondent only evaluates one concept.

Features of this method:

Sample Options:

Reporting:

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