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Congrats! You’ve been doing a lot of learning around agile research, and have been implementing a few changes in your organization to start reshaping the research process. That’s a lot of great work! You have built the foundation, and are now ready to move into agile research. We would love to help you take that next step.
Below, you will find a breakdown of all the questions you answered, and some industry data surrounding the answers. We hope this will help you to understand where you stand compared to your peers based on your answers, and provide some valuable insights into where your strengths and weaknesses may lie.
You aren’t alone! According to the GRIT Report – Insights Practice Edition 2020 research BUYERS spend their time as follows:
Regularly testing ideas throughout a project is becoming more common, but is still not being done by the majority of organizations. According to the Deloitte Global Marketing Trends C-Suite Survey, during the pandemic 35% of organizations leveraged customer feedback to rapidly prototype new offers.
The use of chatbots in qualitative research is seeing widely varied results across the industry. According to the GRIT Report – Insights Practice Edition 2020, organizations reported their use as follows:
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