Your Agile Quiz Results
You are Agile Ready

Your Results

You Are Agile Ready

Congrats! You’ve been doing a lot of learning around agile research, and have been implementing a few changes in your organization to start reshaping the research process. That’s a lot of great work! You have built the foundation, and are now ready to move into agile research. We would love to help you take that next step.

Below, you will find a breakdown of all the questions you answered, and some industry data surrounding the answers. We hope this will help you to understand where you stand compared to your peers based on your answers, and provide some valuable insights into where your strengths and weaknesses may lie.

You are agile curious!

Your Results

You Are Agile Curious

This means you are probably early on in your exploration of agile research and how it can work for your organization. And that’s great! You have to start somewhere, and it’s important to educate yourself and fully understand what agile research means and where it is best utilized before committing to any big changes. Keep on learning, and we’d be happy to assist with any questions you might have.
Below, you will find a breakdown of all the questions you answered, and some industry data surrounding the answers. We hope this will help you to understand where you stand compared to your peers based on your answers, and provide some valuable insights into where your strengths and weaknesses may lie.
You are an agile adopter!

Your Results

You Are An Agile Adopter

Woohoo! You have already adopted many facets of agile research into your process. You are familiar with and utilizing different technologies to help you reach your research goals, and understand the importance of conducting research at multiple points throughout a project. The most important question for you to ask yourself now is, can our agile research process be better optimized to meet our needs? If you think it can, we’d be happy to help you make that happen.
Below, you will find a breakdown of all the questions you answered, and some industry data surrounding the answers. We hope this will help you to understand where you stand compared to your peers based on your answers, and provide some valuable insights into where your strengths and weaknesses may lie.
Agile Readiness Insights
Question #1

You aren’t alone! According to the GRIT Report – Insights Practice Edition 2020 research BUYERS spend their time as follows:

  • Collecting and analyzing data – 49%
  • Presenting research results to key stakeholders – 13%
  • Consulting on implications or forward planning – 16%
Question #2
According to Brandwatch: The Market Researcher of 2021, all of the challenges listed above are the top trends organizations are facing in 2021. Here are their explanations:
Data and tools: Accessing the right tech and data is vital, but so is making sense of multiple data sources and being able to blend them effectively. This will be a key skill for market researchers in 2021.
Internal conflict and resource: Ongoing high demand for consumer and market insights is expected, while team resource will likely be under continued strain. Prioritization processes, automated workflows, and the smooth distribution of insights company-wide will help keep things less frantic.
Storytelling and delivery: Analysts who can weave coherent narratives with the data they have access to will give their insights a greater chance at impacting action. Honing these presentation skills (whether verbal, written, or otherwise) will be key to raising researchers’ profiles and impact internally.
Timing (and the trouble with time): The world won’t move any slower next year. Be prepared for insights to go out of date and to fight for agile action based on the most current data.
Question #3

Regularly testing ideas throughout a project is becoming more common, but is still not being done by the majority of organizations. According to the Deloitte Global Marketing Trends C-Suite Survey, during the pandemic 35% of organizations leveraged customer feedback to rapidly prototype new offers.

Question #4
This is an area that many understand the need to improve upon, but few feel ready to do so. In fact, according to Bloomfire & Deloitte, 75% of organizations say creating and preserving knowledge across evolving workplaces is very important to their success of the next 18 months. However, only 9% say they are fully confident that they’re ready to address this trend.
Question #5

The use of chatbots in qualitative research is seeing widely varied results across the industry. According to the GRIT Report – Insights Practice Edition 2020, organizations reported their use as follows:

  • In use – 20%
  • Under consideration – 17%
  • Interest – 37%
  • No interest – 26%

PS – we at Methodify really dig agile research and we’d love to help you achieve your agile research goals. Feel free to book a demo with us and we can figure out if we’re a fit. Stay agile!

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