Ad Test (Sequential Monadic)
You’ve toiled over your advertising ideas and now they are ready to go – almost. Before you launch, use the Ad Test (Sequential Monadic) to quickly gauge how your audience will react to your advertising ideas before they go public. Don’t worry if you are still trying to decide between a few either. In this method respondents will evaluate all ads, one at a time in randomized order, and indicate their preferred ad at the end.